Amul is one of India’s most recognised dairy brands, and its retail outlets are available in different formats across cities, towns and high-footfall locations. For small business owners, an Amul franchise or Amul Parlour can be an attractive retail opportunity because the investment can be much lower than many large-format franchises.

Amul officially offers different retail formats, including Amul Preferred Outlets, Amul Scooping Parlours, Railway Parlours and other specialised outlets. The investment and space requirements vary according to the format.

Quick Information

Amul’s official franchise information says the franchisee bears the cost of interiors and equipment, excluding property cost.

Amul Franchise Cost in 2026

The investment depends on the type of Amul outlet you choose.

For an Amul Preferred Outlet (APO), the official information lists an approximate investment of ₹2 lakh, including:

• Refundable brand security: ₹25,000
• Renovation: around ₹1 lakh
• Equipment: around ₹70,000
• Other incidental expenses

The required shop area is generally around 100–150 sq. ft.

For an Amul Ice-Cream Scooping Parlour, the official information lists approximately ₹6 lakh investment, with a larger shop requirement.

Property purchase cost, rent, shop deposit and working capital are separate expenses.

Amul Franchise Formats

Amul offers multiple retail formats depending on location and business requirement.

Amul Preferred Outlet

This is a smaller format suitable for neighbourhood markets and other locations with good customer movement.

Typical requirements include:

• 100–150 sq. ft. shop
• Refundable ₹25,000 brand security
• Renovation
• Refrigeration and other equipment

Amul Ice-Cream Scooping Parlour

This format focuses more on ice creams, scoops, sundaes, shakes and other prepared offerings.

The official format information lists:

• Around 250–400 sq. ft. shop
• ₹50,000 refundable security deposit
• Around ₹3 lakh renovation/interior cost
• Around ₹1.5 lakh equipment cost

The format can offer higher margins on certain prepared products.

Amul Railway Parlour

Railway outlets are created after obtaining the required allotment from the railway authorities. The operator may have additional obligations related to stall deposits, licence fees and operating expenses.

Amul Franchise Eligibility

Amul’s franchise model is designed to be accessible to people with relatively small capital and suitable business locations.

You generally need:

• A suitable shop or commercial space
• Required investment
• Willingness to renovate according to Amul’s specifications
• Required refrigeration and other equipment
• Ability to manage daily operations
• Suitable high-footfall location

Amul’s FAQ says a shop of around 100–300 sq. ft. can be suitable depending on the outlet format.

Amul Franchise Profit and Margins

Amul does not promise a fixed monthly profit because earnings depend heavily on location, product mix and sales volume.

However, the official franchise information provides indicative retail margins by category. For an Amul Preferred Outlet, it lists approximately:

• Pouch milk: 2.5%
• Milk products: 10%
• Ice cream: 20%

For the scooping parlour format, Amul states that recipe-based products such as scoops, sundaes, shakes and certain prepared food items can have margins of around 50%, while pre-packed ice creams have approximately 20% margins.

These are gross retail margins, not net profit. Rent, electricity, employees and other operating costs must be deducted.

Amul Franchise Sales Potential

Amul’s official franchise page states that monthly sales turnover can vary significantly by location and may range from around ₹5 lakh to ₹10 lakh for its parlour format. This is an indicative company figure, not a guaranteed sales level.

Your actual sales can depend on:

• Location
• Customer footfall
• Product selection
• Local competition
• Seasonal demand
• Shop visibility
• Operating hours

Therefore, investors should not calculate profit only by multiplying the advertised turnover by a margin percentage.

Does Amul Charge Royalty?

One of the attractive features of the Amul retail model is that the company states that franchisees do not have to pay royalty or share revenue with Amul. The franchisee earns retail margins on products sold through the outlet.

Recurring expenses such as rent, electricity and employee costs are borne by the franchisee.

Amul Franchise Support

Amul provides several forms of support to franchisees.

Depending on the format, support can include:

• Store design guidance
• Branding and signage
• Equipment guidance
• Inauguration support
• Consumer offers
• Additional purchase discounts
• Product supply through wholesale dealers
• Business-potential assessment
• Assistance with business planning

Amul’s official FAQ also states that the company can guide franchisees regarding equipment selection and help assess the business potential of the proposed location.

How to Apply for Amul Franchise

The application process should be completed through Amul’s official channels.

Step 1: Select the Outlet Format

Decide whether you want an APO, scooping parlour, railway parlour or another available format.

Step 2: Arrange a Suitable Location

Choose a location with good visibility and customer movement.

Step 3: Prepare the Required Investment

Keep funds ready for security deposit, renovation, equipment and working capital.

Step 4: Contact Amul

For franchise/parlour enquiries, Amul currently lists retail@amul.coop and its channel-care number 022-68526666.

Step 5: Complete Verification

Amul can assess the proposed location and provide guidance regarding the store setup and equipment.

Amul Franchise Scam Alert

This is an important point for new applicants.

Amul specifically warns about fake websites and people collecting money in the name of Amul franchise or dealership opportunities. Its official FAQ states that Amul does not charge registration fees for franchise or distribution applications.

If someone asks you to transfer money online, through NEFT or to a personal account for franchise registration, verify the offer directly with Amul before making any payment.

Amul also says that genuine representative emails should use an @amul.coop email address.

Benefits of Amul Franchise

Some major advantages include:

• Strong and widely recognised brand
• Relatively low entry investment
• Multiple outlet formats
• No royalty
• No revenue sharing
• Established product supply
• Branding support
• Equipment guidance
• Consumer offers
• Suitable for urban and semi-urban markets

Challenges to Consider

An Amul franchise is not automatically profitable.

Important factors include:

• Location quality
• Rent
• Electricity expenses
• Employee costs
• Customer footfall
• Competition
• Product margins
• Seasonal demand
• Working capital requirements

Milk products may have lower margins than some ice cream or prepared-food products, so product mix can have a major impact on overall earnings.

Is Amul Franchise Worth It?

For entrepreneurs looking for a small or medium-investment food retail business, an Amul outlet can be worth considering.

The relatively low setup cost for an APO, established brand recognition, product supply and absence of royalty or revenue sharing make the model attractive. However, the success of the outlet will still depend heavily on location, sales volume and daily management.

A good location with consistent customer footfall is therefore more important than simply opening the outlet in any available shop.

Frequently Asked Questions

1. What is the Amul franchise cost?

For an Amul Preferred Outlet, Amul’s official information lists approximately ₹2 lakh investment, excluding property-related costs. Other formats, such as the scooping parlour, can require around ₹6 lakh.

2. How much space is required for an Amul franchise?

A typical Amul Preferred Outlet may require around 100–150 sq. ft., while different formats can require larger spaces.

3. Does Amul charge franchise royalty?

No. Amul’s official franchise information states that franchisees do not pay royalty or share revenue with Amul.

4. What is the Amul franchise profit margin?

Margins vary by product. Amul lists approximately 2.5% for pouch milk, 10% for milk products and 20% for ice cream under its APO information.

5. Does Amul charge a registration fee?

Amul’s official FAQ says it does not charge registration fees for franchise or distribution applications.

6. How can I contact Amul for a franchise?

For Amul Parlour/Franchise enquiries, the official contact information currently lists retail@amul.coop and 022-68526666.

Final Words

The Amul franchise is one of the more accessible branded food-retail opportunities in India, particularly for entrepreneurs who have a suitable location and want to start with a comparatively modest investment.

The official information currently lists approximately ₹2 lakh for an Amul Preferred Outlet, while larger formats such as scooping parlours can require around ₹6 lakh. Amul also states that there is no royalty or revenue sharing, although the franchisee remains responsible for rent, electricity, employees and other operating expenses.

Before investing, verify the latest requirements directly with Amul and remember that location, sales volume and operating costs will determine the actual profitability of your outlet.